Are you looking for Podcast Sponsors?
When thinking about pitching sponsors, there are some things to consider…
- Do you have at least 100 downloads per episode?
- Do you have a strong brand presence and trust?
- What needs does your audience have so you can align with proper sponsors?
If you can answer those questions, then you are ready to be able to pitch sponsors.
Here are some ways to go about approaching and pitching a sponsor for a
podcast ad spot:
1) Go directly to the source.
You can be a part of many networks to get sponsors for your shows, but with
those networks also comes a loss in profit. The network does the work at
finding sponsors, so they will take their cut, leaving you with less than you
could get if you found your sponsors directly.
2) Join a network.
Joining a network is a good option if you have a considerably bigger
audience and downloads per episode because most successful networks want to know
if your show will be an easier “sell.” But like mentioned above, the
network will take their share, so you won’t see all the profit.
3) Use a podcast ad marketplace.
Marketplaces allow you to search for ads you can place into your show. These
marketplaces have thousands of possible sponsors but finding one that aligns
well with your audience could take time. And again, though, the marketplace
will take a small percentage of the revenue.
4) Affiliate Marketing.
Another idea is to use affiliate marketing instead of actual sponsorships.
Affiliate marketing is where you “partner” with a product, service,
or individual and get a specific link directly related to you. You share that
dynamically in your episode, and if people go to your link and purchase or subscribe
to that thing, you will receive a small percentage of the profit.
5) Utilize Elevate Media Group.
If you are looking for a one-stop-shop for all your podcasting needs, from
finding guests to post-production and sponsors ships, Elevate Media Group is
whom you need. We specialize in podcasting, so you don’t have to waste time or
energy outside of just recording your episode. If you are curious to see if
you’re a fit for our services, schedule a free application call to find out.