Podcast tours can be a huge marketing piece in growing your business or brand awareness. Utilizing the audiences built by other people made up of your ideal target market keeps things simpler.

Instead of spending money on an ad that isn’t optimized or spending time sending cold outreach DMs to prospects, podcast tours cut out the time and frustration of trying to get in front of the right people.

And another positive about guesting on shows that have audiences aligned to yours is that these audiences are already warm. 54% of podcast listeners say they are more likely to consider a brand they hear mentioned, advertised, or sponsored on an episode (PodcastHosting).

So how do you get a podcast tour setup?

The simplest way is to reach out to us at Elevate Media and set up a free call to get started.

If you’re thinking about starting out on your own, one of the best ways is through email.

Emails can get the podcast host’s attention and give them information to consider. You can keep it simple yet powerful. Here are the techniques we use at Elevate Media.

Email Pitch 3 Step Process:

1. An initial email with follow-ups at 3 and 7 days. Keep it brief and easily scanned. Bullet points help with this. Your follow-ups can be reminders about the original email.
2. Some people say to attach a 1-page resume, but people get tired of downloading documents and opening them. Instead, incorporate a 1-page infographic straight into the email. Show your expertise and authority through it.
3. Show your skills with technology by including audio or video snippets to show your latest podcast episode spots or recordings you have done. Podcast hosts are usually very particular with whom they let on their show because they want high-quality audio and video from their guests.

Follow this format to start getting your podcast tour scheduled today!

And if you’re looking for more guidance set up a call with us today.